C2C : Hangeul Lettering Workshop
Cultural Code & Flag Works
Cultural Code:
Designing Flags: Seoul x San Francisco Design Workshop 2025
Workshop Planning & Tutors
Daeki Shim x Chris Hamamoto
This workshop is an international collaborative project jointly conducted by students from Seoul National University (SNU) and the California College of the Arts (CCA). Its primary objective is to explore the unique cultural codes of Seoul and San Francisco and to visualize them through symbolic structures—specifically, the format of the flag.
Grounded in symbolic and cultural-theoretical perspectives, the workshop examines both the material and immaterial dimensions of urban culture, with particular attention to the duality of the visible and the invisible. By reinterpreting each city’s cultural codes into a structured visual language, the project seeks to render visible the complex emotional and experiential layers embedded within urban space.
Participants form interdisciplinary teams composed of students from both institutions, collaboratively analyzing the cultural codes and identities of each city through symbolic elements, typography, and graphic design. Through this collaborative process, a single flag is jointly produced as an integrated visual outcome. The project proposes a new relational context between urbanity, culture, and identity through visual media, while fostering dialogue between two cities shaped by distinct cultural backgrounds.
The completed flag works were exhibited at the San Francisco Art Book Fair in the United States and at 019 Ghent in Ghent, Belgium. Through these exhibitions, the workshop shared its research-based and practice-driven outcomes within an international context, providing a platform that expanded public engagement and cultural exchange.
Guest Critic for the Workshop
Sara Raffo (California College of the Arts)
Workshop Hosts
+ Seoul National University, California College of the Arts, DAEKI and JUN
Flag Works Exhibition
+ Exhibition Planning: Chris Hamamoto
+ Exhibition Period: July 10—13, 2025
+ Exhibition Partner & Venue: MSP Foundation, SF Art Book Fair
+ Host: Seoul National University
Cultural Code Exhibition
+ Exhibition Planning: Daeki Shim
+ Exhibition Period: July—September, 2025 (Two Months)
+ Exhibition Partner & Venue: 019 Ghent
+ Hosts: Seoul National University, California College of the Arts, DAEKI and JUN
C2C : Design a Chair for Myself!
Beyond The City : Cultural Monuments A
The exhibition presents flags and videos that interpret the materials, culture, and phenomena that constitute an imagined future city. It showcases the creative designs of various designers, offering new perspectives on the ideal visions and values of contemporary and future cities.
A
DAEKI and JUN planned this exhibition and handled the overall direction, curating, and more.
B
DAEKI and JUN oversaw the exhibition design, graphics, video design, and other aspects for the ‘Beyond The City : Cultural Monuments.’
Gdf Branding. BI
Starting with Gdf (Gangwon Design Festa) in 2022, it represents a new flexible identity for an annual event and exhibition held at the end of each year. The Gdf flexible identity embodies the concepts of new ‘changes,’ dynamic ‘progress,’ and ‘growth’ in Gangwon State’s design industry and culture.
DDP NFT & UD Exhibition Identity. EI
A
Daeki Shim of DAEKI and JUN served as the overall ‘CONSULTANT’ for the planning, organization, and seminars of the DDP NFT Exhibition for six months, and also participated as a trainer and lecturer for young designers related to this exhibition.
B
DAEKI and JUN designed the exhibition identity, promotion video, and application for DDP NFT & UD exhibition.
Gangwon Design Award Branding. BI
SYSTEM 2022
A
‘SYSTEM 2022’ is Daeki Shim’s solo exhibition, showcasing his graphic experiments. The prestigious Gangwon Institute of Design Promotion (GIDP) and DAEKI and JUN proudly co-organized the exhibition, which was co-hosted by Gangwon State & Gangwon Institute of Design Promotion.
MORE INFO
– SYSTEM Series x – x Collaboration Proposal
– SYSTEM 2018 Exhibition
Becoming a Digital Being Meta 2022
Daeki Shim Solo Exhibition
Park Hyo Shin – Goodbye
Goodbye : Mise en Abyme (굿바이 : 미장아빔)
“Mise en Abyme: Memories are virtual realities that are repeatedly projected from past to present. An abstracted and blurry taste remains the mere anchor to this ancient moment; This fading image in our minds is being redefined and thus reshaped successively”. – Daeki Shim x Lara Kamhi, 2021
“이젠 멈춰버린 화면 속에서,
내게 여름처럼 웃고 있는 너
Durmuş bir ekranda,
bana yaz gibi gülümsüyorsun”
Music Video
Park Hyo Shin – Goodbye
– Singer: Park Hyo Shin
– Title: Goodbye, 2019
Lyrics
Looking at the passing day
I think about you
You were written on the edge of my memories
Now you’re right here
Now in this frozen screen
You’re smiling at me like the summer
Maybe this time is the last goodbye
Thanks for staying this long
Why were these words so hard to say?
Now goodbye
We’re looking for different dreams
Like a childhood game of hide and seek
I’m alone here till the sun goes down
I’m right here
Now in this frozen screen
You’re smiling at me like the summer
Maybe this time is the last goodbye
Thanks for staying this long
Why were these words so hard to say?
I’ve held this goodbye tightly in my hand
In the end, I couldn’t hold back the tears
Maybe this day is my last goodbye
All the days we spent together were good
Why were these words so hard to say?
Now goodbye
Goodbye