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DAEKI and JUN

Park Hyo Shin – Goodbye

Goodbye : Mise en Abyme (굿바이 : 미장아빔)
“Mise en Abyme: Memories are virtual realities that are repeatedly projected from past to present. An abstracted and blurry taste remains the mere anchor to this ancient moment; This fading image in our minds is being redefined and thus reshaped successively”. – Daeki Shim x Lara Kamhi, 2021

“이젠 멈춰버린 화면 속에서,
내게 여름처럼 웃고 있는 너
Durmuş bir ekranda,
bana yaz gibi gülümsüyorsun”

Music Video
Park Hyo Shin – Goodbye
– Singer: Park Hyo Shin
– Title: Goodbye, 2019

Lyrics
Looking at the passing day
I think about you

You were written on the edge of my memories
Now you’re right here

Now in this frozen screen
You’re smiling at me like the summer

Maybe this time is the last goodbye
Thanks for staying this long

Why were these words so hard to say?
Now goodbye

We’re looking for different dreams
Like a childhood game of hide and seek

I’m alone here till the sun goes down
I’m right here

Now in this frozen screen
You’re smiling at me like the summer

Maybe this time is the last goodbye
Thanks for staying this long

Why were these words so hard to say?

I’ve held this goodbye tightly in my hand
In the end, I couldn’t hold back the tears

Maybe this day is my last goodbye
All the days we spent together were good

Why were these words so hard to say?
Now goodbye

Goodbye

DDP 2021 UD Lifestyle Award

EIAB Pre-Biennale Identity. EI

Artificial Plants: a Botanic Garden

Artificial Plants: A Botanic Garden’ is a poster for Daeki Shim’s solo exhibition, which is one of BDB’s projects, sponsored by CA Books and PH Gallery. The artwork in the exhibit involves designing a habitat where living and non-living things coexist in a space where the virtual and the real overlap, imagining what it would be like to live there.

DDP 2020 UD Lifestyle Award

The main image presented in this poster is a visualization of the initials of Universal Design. The graphic used as initials is designed in three stages, each implying the following meanings: 1) the proposal of a new life culture based on Universal Design, 2) design for the socially disadvantaged, and 3) design for the physically disadvantaged. The moving image expresses the blurring of these three stages’ boundaries, signifying the disappearance of prejudice.

Here & Now : Global Illustration Show

This poster is designed to promote the international illustration exhibition. Here and now, the works of famous contemporary illustrators are exhibited. The posters printed on the mirror not only draw the audience’s attention but also allow them to share images on social media, serving as a promotion for the exhibition.

 

Show Us Your Type : Seoul

This online poster and banner design was designed for the promotion of the ‘Seoul Typography Competition’ on behalf of ‘Show Us Your Type,’ based in Berlin, Germany.

The 2nd Hakka Impression Shenzhen

Mixed_Melted, Global Illustration Show

TE13 : Photo & Typography

This poster was designed to promote an exhibition entitled ‘TE13 : Photo & Typography’ hosted by the Korean Society of Typography. The Korean letters (Hangul) used in this poster convey the meaning of ‘photo and typography.’ We incorporated graphic elements associated with the word ‘photo,’ such as flash icons, alongside the exhibition title.

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Daeki Shim of DAEKI and JUN served as the external exhibition director of the ‘Korea Typography Society of Typography (KST)’ and was responsible for the overall planning and management of the international exhibitions “TE13: Photography and Typography (2018)” and “TE12 (2017)”.

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Exhibition Poster Design Directed by Daeki Shim of DAEKI and JUN.
Exhibition Poster Design by Daeki Shim of DAEKI and JUN and Su Yeon Lin of SeoulTech University.