PP Branding. CI
PP (Perspective Pictures) is an indie film production company based in Los Angeles, USA. Triangle and square shapes were used in the logo design; the triangle represents the word ‘PERSPECTIVE,’ while the square represents the word ‘PICTURE.’ Each letter in ‘Perspective Pictures’ was designed using the two formative elements of the PP name. Additionally, the composition of the PP symbolizes a film camera and maximizes the idea through video.
Here & Now : Global Illustration Show
This poster is designed to promote the international illustration exhibition. Here and now, the works of famous contemporary illustrators are exhibited. The posters printed on the mirror not only draw the audience’s attention but also allow them to share images on social media, serving as a promotion for the exhibition.
Show Us Your Type : Seoul
This online poster and banner design was designed for the promotion of the ‘Seoul Typography Competition’ on behalf of ‘Show Us Your Type,’ based in Berlin, Germany.
DDP Design Collection 2019
Korean Traditional Artisans, Traditional Materials and Techniques > Modern Design Interpretation
The ‘DDP Design Collection 2019,’ hosted and organized by the Seoul Design Foundation, is a project that collaborates with Korean artisans to develop and mass-produce modern products utilizing traditional materials and techniques. The aim of this project is to interpret excellent Korean traditional materials and techniques in a modern way, thereby preserving tradition while exploring the possibilities of new design products.
This book emphasizes the excellence of Korean traditional materials and techniques through an in-depth exploration of traditional artisans. It comprehensively documents the newly developed products and their production processes, reinterpreted in a modern context. This book is produced in both Korean and English. The book aims not only to reach the Korean consumer market but also to widely promote its excellence and potential globally.
Consultant & Book Design Director
Daeki Shim of DAEKI and JUN served as a ‘CONSULTANT’ for the ‘DDP Design Collection 2019’ project, while also acting as the book design director for ‘DDP Design Collection 2019’ in his role as a designer.
TE13 : Photo & Typography
This poster was designed to promote an exhibition entitled ‘TE13 : Photo & Typography’ hosted by the Korean Society of Typography. The Korean letters (Hangul) used in this poster convey the meaning of ‘photo and typography.’ We incorporated graphic elements associated with the word ‘photo,’ such as flash icons, alongside the exhibition title.
A
Daeki Shim of DAEKI and JUN served as the external exhibition director of the ‘Korea Typography Society of Typography (KST)’ and was responsible for the overall planning and management of the international exhibitions “TE13: Photography and Typography (2018)” and “TE12 (2017)”.
B
Exhibition Poster Design Directed by Daeki Shim of DAEKI and JUN.
Exhibition Poster Design by Daeki Shim of DAEKI and JUN and Su Yeon Lin of SeoulTech University.
Defamiliarizing Hangeul
This study aimed to bring out the mathematical principles and regularities of Hangeul through its cyclical order and variable form. A Hangeul structure comprised of two primary characters (‘ㄱ’, ‘ㅇ’) – rather than the one of the existing standards comprised of eight primary characters (five consonants and three vowels) – was created based on the formative similarity between phonemes. The stroke divisions and the differing lengths of the characters demonstrate how Hangeul is not a static writing system but rather undergoes constant creation and extinction.
Defamiliarizing Hangeul B
Defamiliarizing Hangeul – B
Typojanchi 2017 : Body & Typography
Mohm is the Korean word for body and the motto of Typojanchi-the 5th International Typography Biennale. The work announces the preliminary talk and seminar of the event. In this context, the letters B and T, which are the key elements of the design, stand for body and talk. The typeface and the fine white lines make the contours appear to be flexible and in motion. In contrast to that, even with respect to color, stand the straight blue lines, which intersect the letters and visualize communication strands. The speech bubbles are a visual reference to the lecture held as part of the seminar.