Tomato Compund Butter
Tomato Jam & Tomato Sauce
TomaHope BI
Tomarrow Magnet
Heirloom Tomato Seedling Kit
Tomarrow Brand Introduction
This project is a leaflet introducing ‘Tomarrow,’ a new extension brand of the farm brand ‘Farm, Nevertheless’. Tomarrow is a brand that offers a variety of tomato experiences aimed at promoting sustainable agriculture for the future. It serves as an expansion project of Tamorrow’s new brand in 2024.
Tomarrow BI
Tomarrow’ is a portmanteau of ‘tomato’ and ‘tomorrow.’ Tomarrow is a farm that grows tomatoes on fertile land and a brand that produces tomato food products to offer to customers. As the slogan goes, ‘Various Tomatoes! Better Tomorrow!’ This concept is visually represented. We designed a wordmark based on this idea using typography and created various applications utilizing the typographic motifs of the logotype.
Gangwon State CI
GANGWON STATE CI Gangwon Province → GANGWON STATE.
In 2023, the corporate identity (CI) of GANGWON STATE was newly designed. The identity represents the direction of a growing industrial city moving towards the future with arrows. Simultaneously, we incorporated the letter ‘ㄱ’ (giyeok), the first letter of the Korean alphabet, Hangeul.
The graphic concept of GANGWON STATE CI is ‘Growth,’ representing the proactive, dynamic, and enterprising attitude of moving forward. Additionally, the graphic motif of GANGWON STATE CI is ‘ㄱ (giyeok),’ which is the first letter of the Korean alphabet, Hangeul. It emphasizes that GANGWON STATE is a region of Korea that is proud of its history and tradition, and also signifies a positive future for the country that begins here.
Gangwon’s identity has changed after 27 years, and the new one clearly shows where it is headed.
Gangwon State Council CI
The CI of Gangwon State Council is designed as a speech bubble that opens the door to communication, serving as an important connection point between the residents and the council where opinions are exchanged. It expresses the value of the council by incorporating the meanings of each color to spread its significance widely.