Skip to main content

We just won a Winner in Red Dot Brand Promotion 2023  View

DAEKI and JUN

The 2nd Hakka Impression Shenzhen

Seo Pyong Ul Yang

대기앤준의 심대기, 심효준 디자이너는 이 전시의 작가로 참여했으며, 그들의 작품 ‘환영. 서울평양’과 ‘하트 벌룬’은 전시의 시작점에 설치되었습니다. 전시의 끝점에는 그들의 작품 ‘환영, 서평울양’이 설치되었습니다.

TE13 : Photo & Typography

This poster was designed to promote an exhibition entitled ‘TE13 : Photo & Typography’ hosted by the Korean Society of Typography. The Korean letters (Hangul) used in this poster convey the meaning of ‘photo and typography.’ We incorporated graphic elements associated with the word ‘photo,’ such as flash icons, alongside the exhibition title.

A
Daeki Shim of DAEKI and JUN served as the external exhibition director of the ‘Korea Typography Society of Typography (KST)’ and was responsible for the overall planning and management of the international exhibitions “TE13: Photography and Typography (2018)” and “TE12 (2017)”.

B
Exhibition Poster Design Directed by Daeki Shim of DAEKI and JUN.
Exhibition Poster Design by Daeki Shim of DAEKI and JUN and Su Yeon Lin of SeoulTech University.

Defamiliarizing Hangeul

This study aimed to bring out the mathematical principles and regularities of Hangeul through its cyclical order and variable form. A Hangeul structure comprised of two primary characters (‘ㄱ’, ‘ㅇ’) – rather than the one of the existing standards comprised of eight primary characters (five consonants and three vowels) – was created based on the formative similarity between phonemes. The stroke divisions and the differing lengths of the characters demonstrate how Hangeul is not a static writing system but rather undergoes constant creation and extinction.

SYSTEM 2018

Daeki Shim Solo Exhibition
‘SYSTEM 2018’ is Daeki Shim’s solo exhibition, showcasing his graphic experiments. The exhibition was sponsored by Doosung Paper, one of the leading paper companies in Korea.

MORE INFO
SYSTEM Series x – x Collaboration Proposal
SYSTEM 2022 Exhibition

DDP Communication Tools

‘Seoul Design Brand : Communication Tool’
‘New Development of Korea : 56 Kinds of Communication Tools’

New Development Communication Tools of Korea
‘Communication Tools’ New Development Product Exhibition is offering new stationary products with the touch of Korean emotions and sentiment, developed by small stationary business owners and stationary designers. The business owners and designers joined hands to explore markets in cooperation and lay a ground to develop Korean stationary brand to be loved by global consumers. The first section introduces desk Stationary proposed by designers, the second section introduces pencil sharpener prototype, developed with 3D printer and the last section displays stationary developed in cooperation of stationary companies and designers.

Desk Stationary Design
Can desk stationary products be a small gift for people, being bored with daily work routine? The exhibition is aimed to deliver small but certain happiness for people living in modern society. 8 designers, Cho Kyuhyung, Choi Jungyou, Corners, found/Founded, studio PESI, Seo Jeonghwa, SOJI, and TIEL developed one renewal item of their existing product and one new design product. 16 products are developed in diverse categories, including desk products like pen trey and paperweight, book products like book shelve and bags & pouches.

Pencil Sharpener Prototype
This is a product for children who first learn speaking, reading and writing of their language and their parents. We all have memories of ‘pencil’ that we used when learning language. When we use pencils, we need a pencil sharpener eventually. In this exhibition, 11 pencil sharpener prototypes developed with 3D printer by Bmix Studio, mmm Design Studio, OBJT, Ryu Jongdae and Studio Millionroses are displayed.

As part of the exhibition event, a 3D printer was installed in the exhibition hall, allowing visitors to observe the production process firsthand. Additionally, 3D-printed pencil sharpeners were given as complimentary gifts to visitors accompanied by children.

Small Stationary Businesses Coexist with New Graphic Designers!
In transition from industrialization society to digital society, the business of small stationary stores is gradually losing momentum. To revitalize the small stationary businesses, stationary companies in need of new and innovative thoughts and young graphic designers joined hands to show the potentials of contemporary Korean Stationary to the public. Small stationary businesses participating in the collaboration are Kiosk Kiosk, Prom and 7321 and they worked with graphic designers Bowyer, Choi Hyunho, Gourmet Graph Design Studio, Jin Dallae & Park Woohyuk, Kang Juhyun, Pangpangpang, Park Shinwoo, Studio Double D and Yangjang. Through the collaboration, they developed more than 30 products, including ball point pen, notebook, planner, deco sticker, masking tape, ruler, shape ruler, cutting mat and cell phone case. Also, each designer developed a poster of their own, reflecting the graphic on the design product as a motif.

New Product Development
The director and curator of Daeki Shim from DAEKI & JUN played roles such as ‘new product development planning’ and ‘selection and matching of small business operators and designers’ for this project.

Exhibition
Also, Daeki Shim served as the exhibition director and curator for the exhibition ‘New Developments in Korea: 56 Types of Communication Tools,’ showcasing mass-produced products.

Product Development and Exhibition
DAEKI and JUN
– Director & Curator : Daeki Shim
– Coordinator : Youngwook Nam
– Assistant : Saera Jung (Intern)

Ken Garland & Associates

‘Connect Game (1968)’
Typojanchi 2017 :

Mohm – 5th International Typography Biennale

Ken Garland (19 February 1929 – 20 May 2021)
Galt Toys Connect – Vintage Toys
Reputations: Ken Garland
Ken Garland – Design Lectures
Ken Garland Was Graphic Design’s Moral Compass
Remembering Ken Garland
Ken Garland obituary

Daeki Shim of DAEKI and JUN curated two exhibitions, ‘The Flag Show’ and ‘Playground: Play Designed by Designers,’ at ‘Typojanchi 2017: Mohm – the 5th International Typography Biennale,’ where he served as the lead curator. In these two exhibitions, Shim featured the ‘Connect Game,’ designed in 1968 by the world-renowned British designer Ken Garland & Associates, as the centerpiece of the curation.

‘The Flag Show’
Raising a flag is a way to express the opinions and ideas of individuals or groups to others, and the visual language of a flag, along with the act of waving it, creates an active mise-en-scène. Fourteen designers (or teams) explore various ideas surrounding the concept of the body through flags, using typography and graphics as their medium. The flags will be simultaneously exhibited at Culture Station 284 in Seoul, Korea, and at 019 in Ghent, Belgium.

Ken Garland’s “First Things First” (1964) manifesto emphasizes the social responsibility and ethical role of design, exploring its potential beyond commercial purposes. This manifesto outlines how designers should use design for social and cultural causes, offering a fresh perspective on the social role of design.

In this exhibition, the main exhibit was the graphic design for “Connect Game,” an educational toy for children, reflecting Garland’s ideology. This design integrates educational value with social responsibility, demonstrating how design can have a positive social impact.

Therefore, this exhibition not only conveys the voices of individuals and groups through flags but also offers a profound reflection on the social role and responsibility of design, presented through works that embody Garland’s design philosophy. This connection reminds visitors that design is a powerful tool capable of driving social change, far beyond just a visual expression.

‘Playground: Play Designed by Designers’
Play consists of participants, the goals of the play, and the methods and rules to achieve those goals. The designer assigns goals and methods to everyday actions, and the participants experience the physical and mental enjoyment that the play offers through the process of performing those actions. The exhibition space transforms into a playground, and through devices that encourage body movement and the experiences formed as a result, it shares the value of the theme of ‘the body’.

Typojanchi 2017 : The Flag Show

‘The Flag Show’
Typojanchi 2017 : Mhom – 5th International Typography Biennale

Raising a flag is a way to express the opinions and ideas of individuals or groups to others, and the visual language of a flag, along with the act of waving it, creates an active mise-en-scène. Fourteen designers (or teams) explore various ideas surrounding the concept of the body through flags, using typography and graphics as their medium. The flags will be simultaneously exhibited at Culture Station 284 in Seoul, Korea, and at 019 in Ghent, Belgium.

AGI Special Project – I Love Seoul

AGI Special Project – I Love Seoul
A graph showing the increase in the number of foreigners residing in Seoul from 1960 to 2015.

1 + ( ) Global Network Illustration Fair

The poster promoting the exhibition features the mathematical phrase ‘1 + ( ).’ The forms of the Arabic numeral one and the parentheses create a visual connection. The Arabic numeral one refers to the Korean illustrator Insu Lee, while the plus sign, which symbolizes connection, also utilizes a square grid form to express the global network through the Internet. The number of square boxes formed by the grid is exactly ninety-one, which corresponds to the number of illustrators participating in this exhibition.