Cultural Code & Flag Works
Cultural Code:
Designing Flags: Seoul x San Francisco Design Workshop 2025
Workshop Planning & Tutors
Daeki Shim x Chris Hamamoto
This workshop is an international collaborative project jointly conducted by students from Seoul National University (SNU) and the California College of the Arts (CCA). Its primary objective is to explore the unique cultural codes of Seoul and San Francisco and to visualize them through symbolic structures—specifically, the format of the flag.
Grounded in symbolic and cultural-theoretical perspectives, the workshop examines both the material and immaterial dimensions of urban culture, with particular attention to the duality of the visible and the invisible. By reinterpreting each city’s cultural codes into a structured visual language, the project seeks to render visible the complex emotional and experiential layers embedded within urban space.
Participants form interdisciplinary teams composed of students from both institutions, collaboratively analyzing the cultural codes and identities of each city through symbolic elements, typography, and graphic design. Through this collaborative process, a single flag is jointly produced as an integrated visual outcome. The project proposes a new relational context between urbanity, culture, and identity through visual media, while fostering dialogue between two cities shaped by distinct cultural backgrounds.
The completed flag works were exhibited at the San Francisco Art Book Fair in the United States and at 019 Ghent in Ghent, Belgium. Through these exhibitions, the workshop shared its research-based and practice-driven outcomes within an international context, providing a platform that expanded public engagement and cultural exchange.
Guest Critic for the Workshop
Sara Raffo (California College of the Arts)
Workshop Hosts
+ Seoul National University, California College of the Arts, DAEKI and JUN
Flag Works Exhibition
+ Exhibition Planning: Chris Hamamoto
+ Exhibition Period: July 10—13, 2025
+ Exhibition Partner & Venue: MSP Foundation, SF Art Book Fair
+ Host: Seoul National University
Cultural Code Exhibition
+ Exhibition Planning: Daeki Shim
+ Exhibition Period: July—September, 2025 (Two Months)
+ Exhibition Partner & Venue: 019 Ghent
+ Hosts: Seoul National University, California College of the Arts, DAEKI and JUN
Beyond Imagination Belgium
Beyond The City : Cultural Monuments A
The exhibition presents flags and videos that interpret the materials, culture, and phenomena that constitute an imagined future city. It showcases the creative designs of various designers, offering new perspectives on the ideal visions and values of contemporary and future cities.
A
DAEKI and JUN planned this exhibition and handled the overall direction, curating, and more.
B
DAEKI and JUN oversaw the exhibition design, graphics, video design, and other aspects for the ‘Beyond The City : Cultural Monuments.’
Beyond The City : Cultural Monuments B
대기앤준은 서울디자인재단과 함께 본 전시를 총괄했습니다.
DDP : dnA Branding. BI
DDP Magazine Library Opening Exhibition
A
DAEKI and JUN planned the exhibition content for the ‘DDP Magazine Library Opening Exhibition’ in collaboration with the Seoul Design Foundation.
B
DAEKI and JUN oversaw the exhibition design, graphics, video design, and other aspects for the ‘DDP Magazine Library Opening Exhibition.’
SYSTEM 2022
A
‘SYSTEM 2022’ is Daeki Shim’s solo exhibition, showcasing his graphic experiments. The prestigious Gangwon Institute of Design Promotion (GIDP) and DAEKI and JUN proudly co-organized the exhibition, which was co-hosted by Gangwon State & Gangwon Institute of Design Promotion.
MORE INFO
– SYSTEM Series x – x Collaboration Proposal
– SYSTEM 2018 Exhibition
Becoming a Digital Being Meta 2022
Daeki Shim Solo Exhibition
Artificial Plants: a Botanic Garden
Artificial Plants: A Botanic Garden’ is a poster for Daeki Shim’s solo exhibition, which is one of BDB’s projects, sponsored by CA Books and PH Gallery. The artwork in the exhibit involves designing a habitat where living and non-living things coexist in a space where the virtual and the real overlap, imagining what it would be like to live there.
A Superimposed Space
A Superimposed Space
Public Billboard with Augmented Reality (AR)